KFC Customer Survey

KFC Customer Survey The main aim of this assignment is to carry out a customer survey both in the stores of the KFC and outside available food joints to find out whether the people are willing for the introduction of local flavored menu by KFC. Through this, to identify the influence of differences in the culture, on the success of the multinational food retailing. This is a process to analyze the social aspect of a particular country influencing the acceptance of the food served by a retailing company from a different cultural background. Objectives This whole study is carried either to prove or disprove that people are willing to accept local menu items along with the standard menu items being offered by KFC in its several restaurants across the globe. Based on the customer willingness to accept or to study their appetite for local items in KFC and how these items could help out to attract many people and how it will support the increase in sales if at all accepted by the customers, and at the same how at all if introduced these items are going to surrogate the main branded items of the KFC which are already doing good in its menu. Identifying different variety of the local menu items being offered by several similar type of quick serving restaurants, analyzing deeply the menu items and their ingredients, the customer appealing value by those ingredients used there in. after an in depth analysis of these items and menu ingredients , trying to do research studies, which of them to be adopted and which can be innovated , to develop a new product. Research questions and justification KFC entered India in the year 1995, as Kentucky Fried Chicken, but due to the several agitations by the people from many sectors against it stating that KFC is not adhereing to the food safety norms that were prevailing in India and the issues of ill treating the chicken in the farms which supply meat to KFC (ICMR, 2005)etc, this was also followed by the agitation from the farmer leaders stating that companies like kfc encourage farmers go away from farming the normal crops to rear chicken. Adding to this most of the vegetarians from Mumbai treating kfc serve only non-vegetarian food and they never turned up in the restaurant. Due to all these reasons which ignored to study the business, cultural influence on the food consumption kfc had to leave India and it reenterd India after chaning its name to the now KFC from its past Kentucky Fried Chicken. This shows the importance of the study of cultural influences on the new market entry decisions. There are several issues to be answered through this research questions. First of decision should be made on whether the people are willing to accept any such item which is local in flavor. To identify this questionnaire is made with a question, Is that advisable to introduce local flavors in KFC? This is done along with other questions which enquire about the position of the KFC in the minds of the customers how they are perceiving its services and the ambience at the restaurants. This is also should be done along with the questions which inquire the acceptance of the present existing menu items. Question also should be raised, to identify the taste of the palettes of the target country which type of food they are most interested or which type of recipe they had their heart throbs for. This should be done so as to get in place the menu item which will be voted most by the general people who eat outside most of the times. Literature review This is basically a comparative study which also should be take into consideration the strategies of similar restaurants like KFC. So similar type restaurants like McDonalds, Texas chicken, Burger king, Subway , which are into similar format as KFC intro the quick serving restaurants, but still these form different menu items in each of them. McDonalds sell burgers as its main item but at the same this is taken as one of the referral because it is the first restaurant which broke its conventional standard item concept and introduced the local menu item in India which is named as Aloo Tikki this item is very much popular in the outlets of McDonalds, India knowledge,2009. Texas chicken is one such restaurant which delas with only chicken snack items exactly similar to the KFC, hence if the items from this restaturant is also studied which one is being liked most by the people from this restaurant. Burger king is also one of the famous quick serving restaurant in India which totally relies on the burger menu items only. Coming to the subway the food sold here is full of green in nature they serve for the gourmets who are calorie conscious also. Knowing the tastes of the people visiting such varied restaurants can enhance the knowledge of the taste of the people. Along with the consensus of which famous item is liked by them it should also be known whether they like the menu items which are local being offered by them. This will once again reconfirms the decision of introductions of the local menu item into a target market by KFC. Marie-CÃ ©cile Cervellon and Laurette Dube, 2005, made a research on how different cultures influenced the likes and dislikes in consuming a particular food. They discussed in detail the theoretical and practical results on the dominance of the culture. This study was done in basically to study the inter-influence of cultures on food between the French and the Chinese cuisines. American Heart Association, 2010, in their curriculum to teach their nutritional experts, briefly explain its how the differences in the cultures, differences in the ethnicity they belong to, differences in the family backgrounds, depend upon the choice of food intake by their patients. This will really help them in formulating the complete diet chart. But there are very few studies which discuss on the influence of cultures for the success of multinational fast referred retailing giants. Though McDonalds is already serving with different menu items in different countries. Initially it got its lessons from its failure in the Chinese countries, where the eight initial intervals and its standard menu, which was not eventually accepted well by the Chinese people. Then it came out with a principle to introduce the combination menu with both the local and standard menu variants. Methodology and Data collection methods The research is intended to use two kinds of data to carry out the research namely, primary and secondary data. Assessing the data that was already been used by the others which was collected through primary sources for some other purpose is known as secondary data. Primary data is the most recent or new data that is collected specifically for the purpose intended book will for the research. Based on the aim and objective of the present study, the data should be collected afresh to decide upon whether to introduce a new customized menu for India by KFC. This should be taken from the people who are intended to be the customers of KFC. The whole survey would be done in two stages where in the first stage of the primary data collection is done at the outlets of the KFC only. This could be done through the responses of the customers who walk in to KFC, from whom the primary data is collected through a survey questionnaire. Basically this research is intended only to decide upon whether is it advisable to introduce a local menu item along with the standard items that were present with the KFC. This survey process shall be conducted by any survey agencies with the aid of the survey questions designed by me and the company together , this also can be done through any free online survey website or by directly mailing the questionnaire to those mail ids which were already present with the KFC which it maintains them as part of their promotional activity to mail them for greeting them on their special occasions, or which were collected through several of their contact points. The second stage of the survey process is aimed at actual introduction of the local menu item, this is to be carried out after the initial stage was complete and once any such decision was taken to introduce the local menu item and then if this is the time to decide which menu item should be introduced, based on the taste of the customers who regularly eat outside of their homes in quick serving restaurants like KFC. This survey could be done at other such outlets which are similar to KFC or those which have good appeal on the gourmets, and any other such hotels or restaurants which are famous for their exclusive or multi cuisine recipes. This survey also will be carried out online for a specific period of time till the intended sample size of the objective is fulfilled. Actual aiming sample size for online survey is 2000 people. After concluding the two types of surveys which will be done through different channels, the data collected here will be qualitatively analised using the statistical charts. This will enable us to go through an easy process of decision making as the figures here will disclose the intention of the people who participated in the surveys. Based on these results the recommendation ot the company whether there is a necesiity for the introduction of the local item is necessary or it is better to continue with the existing standard items with the KFC. Once it is decided to introduce the local flavour or local menu item decision to zero down on which type of item should be introduced should be made. This is based on the second survey, though there will be no concrete decision can be made to go out with the items or the spices being used in the survey list as is , KFC can get a clue which type of items can be liked by the people who visit the restaurants of KFC. For the second issue which is aimed at studying the cross cultural issues of introduction of Indian food in other countries, and the cross cultural issues to be taken care for KFC. The whole data is collected through secondary source only which include internet, This whole study is based on the exploratory method of research. Exploratory research frequently relies on secondary data for its research like reviewing the available literatures and/or data, also depends on qualitative approaches which include data collected by other researchers through informal discussions with the people involved or related to the fast food industry and the study of culture on the eating habits, employees, and the management or the competitors who can reveal different things which may be useful for carrying on the whole research successfully. And more such formal approaches of thorough in-depth interviews which were already available from the said focus groups, using of different projective methods, can a lso depend on the case studies or pilot studies which are already done by several intellectual individuals based on the primary information. Ethical issues and procedures: Fair practices are followed through out the study process while collecting the data , analyzing the data. All such disclosures which ever are necessary and important will be made to fulfill the analysis process. No data is suppressed or over described through the process. No stereotypic analysis will be made based on the fraud made by Ramalinga raju and his aids who had still had due respect till the case is to be finalized. No data will be collected or used which is copyright material, without the permission or only if it is free to use. Data Analysis both qualitative and quantitative to analysis of the data should our recommended league proposal to analyse the data in this research process. He grounded Theory approach (Strauss and Corbin, 1998) which uses the open coding, axial coding and selective coding all the tools which will be used to analyse the data obtained from in-depth interviews and extensive participation of the survey participants. to arrival at a particular theory through a less formalised and with less procedurals while maintaining rigourous data in a systematic way is only possible with this grounded theory approach and the sees its advantage for the data analysis more quickly. Apart from this as a part of the research process that data will be analysed by statistical package for the social sciences (SPSS), which is a software package which he is being used for data management and statistical analysis. This will help in the research process to profile the respondents to the survey. Resource Requirement The college library facilities and the learning support services are the best resources for the publishing copies as well as the electronic copies of the required a literature which will be useful for literature review. Usage of both telephone and Internet facilities are very essential to carry on the fieldwork, survey which he is intended to carry on at the any of the outlets of the KFC. Continuous interaction with the store managers and other executives of the restaurant is very essential as there are key contributors for the whole research process. Frequent travelling is also can be expected to visit the place of fieldwork to negotiate and convened our research process with the help of the store manager and other authorities of the KFC. References Strauss, A., Corbin, J. (1998). Basics of qualitative research: Grounded theory, procedures and techniques. Newbury Park, CA: Sage. Saunders, Lewis and Thornhill, 2003. Research Methods for Business Students, 3/E. Financial Times Press. Saunders et al., (2007), Research Methods for Business Students,4e.prentice hall publication. India Knowledge,2009. Made for India: Succeeding in a Market Where One Size Wont Fit All. Found at http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4358. accessed on 25feb2010. Marie-CÃ ©cile Cervellon and Laurette Dube,2005. Cultural influences in the origins of food likings and dislikes. Elsevier Ltd. Volume 16, Issue 5, July 2005, Pages 455-460. American Heart Association,2010. What or Who Influences Your Food Choices? Lesson Idea. American Heart Association press. cgull8m,2007. McDonalds Strange Menu Around the World. Found on http://hubpages.com/hub/McDonalds_Strange_Menu_Around_the_World, accessed on 24feb2010.

Defeating the Aztec Empire

Hernan Cortes, a fierce Spanish conquistador, landed at San Juan de Ulua, in April 1519. With him, Cortes had 508 soldiers, one hundred sailors, artillery cannons, eleven ships and sixteen horses. Cortes and his small army, marched through Mexico, forming alliances with Aztec rivals, until reaching the Aztec capital of Tenochtitlan. Tenochtitlan was the capital city of the massive Mexican empire known as the Aztecs or Mexica. It had a population of 200,000 people; almost three times that of the largest city of Spain, Seyville (Windschuttle, 43). Within the next two years, Cortes and his men had triumphantly defeated the Aztecs and taken control of Tenochtitlan against all odds. (Daniel, 1992) So how, despite be hopelessly outnumbered, without the possibility of new supplies or reinforcements, fighting other native tribes and Spaniards, and the Aztecs on their own turf, did this tiny Spanish force defeat such a formidable army. Today, there are a number of reasons why the Spanish have believed to been able to overcome such odds. A combination of poor Aztec military tactics against advance Spanish weaponry and strategy, a weak Aztec ruler, the spread of disease, Tenochtitlan’s poor governing over its populace, and the interconnectedness of Aztec military and religion ultimately led to the demise of its empire. The first phase of the Spanish invasion of Mexico took place in April 1519. In defiance of the Governor of Cuba and his expedition sponsor, Cortes took control over his forces and moved them inland. On the way, Cortes met resistance from other locals, who he eventually conquered and absolved into his army as allies. After reaching Tenochtitlan, capital of the Aztec Capital, the Spaniards were initially greeted as foreign ambassadors. Other claims state that the Aztecs viewed Cortes as the god, Quetzalcoatl (Windschuttle, 50). The Spanish did not return the favor, eventually kidnapping Emperor Montezuma and, using him as a puppet, ran the country. The Governor of Cuba, angry with the defiant Cortes, sent a force under Panfilo Narvaez to end his exploration. As the natives before him, Cortes defeated this force and had them join him in his conquest. In Cortes’ absence, the Spanish troops left behind had massacred Aztec nobles during a religious festival, a confrontation that also left emperor Moctezuma dead. The Spanish were forced to leave Tenochtitlan, ending the first phase of the conquest. For a year, the Spanish forces recuperated, gathering eight thousand native allies and new supplies, including three naval vessels. â€Å"To ay siege to a lake-girt city requiring the prefabrication of thirteen brigantines on the far side of the mountains, eight thousand carriers to transport the pieces, their reassembly in Texcoco, the digging of a canal and the deepening of the lake for their successful launching (Clendinenn, 72)† For a year, Cortes and his native allies lay siege to the city of Tenochtitlan. Using experience military tactics, against an Aztec force unprepared for them, Cortes and his troops captured the capital cit y, killing almost all inside. This would be the end of the Aztec empire. Moctezuma II was the ninth ruler of Tenochtitlan and the first Aztec emperor to make contact with Europeans. Moctezuma’s poor leadership and unwillingness to deal with the invading Spaniards are regarded as large factors of the Aztec’s demise. He immediately assumed the foreigners to be foreign ambassadors and was blindly unable to see their true intent. At their first meeting, the two leaders exchanged gifts. Clendinnen stated that â€Å"Cortes interpreted Moctezoma’s first gifts as gestures of submission of naive attempts of bribery. To the Aztecs, Moctezuma gifts were most likely â€Å"statements of dominancy, superb gestures of wealth and liberality made the more glorious by the arrogant humility of their giving (Windshuttle, 40). † After living months in Tenochtitlan, the Spaniards launched a coup, taking Moctezuma as a hostage. When he was taken hostage, he preferred to attempt to bribe the invaders rather than, although have the ability to, expel t hem from the city. Being heavily religious, Moctezuma would depend on his oracles for a plan of action, proving his indecisiveness and wasting valuable time. Indecisiveness of the leader and inaction to deal with the invaders led to the demise of the Aztec empire (Windschuttle, 45). The Aztec’s authoritative rule over its different cities and populations allowed for Hernan Cortes to recruit thousands of native allies. Only recently rising to power, the Aztecs depended on governed regions and populations for taxing tribute that included food and other necessities. â€Å"They exacted tribute by threat of terror and retribution. In fact, each year, the agricultural harvest heralded the onset of a six-month season of war, in which warriors from Tenochtitlan would go out to other settlements to challenge them to battle, to bring back captives for sacrifice, and to carry off women, children, and slaves (Windschuttle, 54). † The capital city of Tenochtitlan’s use of murder, sacrifice, and firm rule over its lands caused other Aztec cities to desire them to be overthrown. The Aztec’s authoritative rule was heavily resented, and did poorly to attain any loyal sentiments among its far-reaching population. Cortes was able to easily break these shaky alliances, and have these angered native populations join him in getting rid of the Aztecs. By the second siege of Tenochtitlan, Cortes had almost every other Aztec city fighting behind him. It was these native allies that led to the final massacre of the remaining Aztecs in Technoctitlan (Clendinenn, 91). Since the first contact between Europeans and American natives, diseases such as smallpox, measles, and yellow fever had spread like wildfire, killing millions of natives. The spread of disease to natives lacking immunity also contributed to the fall of the Aztecs. During the second siege of Tenochtitlan, a Spanish soldier from the force sent by the Governor of Cuba, had brought the smallpox disease with him. This disease spread quickly and was very effective at killing the natives. â€Å"Smallpox was the biggest single cause of death in the Valley of Mexico and killed off many more Aztec warriors than did Spanish swords or guns (Windschuttle, 46). † When the second siege of Tenochtitlan began, their population had dwindled so much that defeat was seemingly imminent. A major reason for the Spanish victory over the Aztecs was their experienced and trained military soldiers. They had foot soldiers with pikes, swordsmen, muskets and artillery. Spanish forces, trained by numerous wars with the French, were comprised of tercios, or units of 250 men. Soldiers were well-trained and put through drills that stressed the importance of the unit working together. Cortes and his army, due to lack of men, had to adjust to follow Spanish military strategy. â€Å"During the siege of Tenochtitlan the force was reformed into nine companies of about fifty men each, grouped in turn into three â€Å"divisions,† each of three companies. This handling of troops was in keeping with Spanish practice of the period (Daniel, 189). Cortes’ sixteen horses also proved to be incredibly effective against the Aztec soldiers and a played a vital role in their victory. â€Å"At Cintla in Tabasco, early in the expedition, thirteen horseman route a huge enemy force engaged with the infantry. At Otumba the wounded and exhausted cavalry repeatedly broke through the overwhelmi ng numbers of Aztec troops until they retreated (Daniel, 189). † Without the help of rival native groups, such as the Tlaxcala and Texcoco, the Spanish would have been even more outnumbered by the Aztec forces. This tactical use of alliances was possibly the most important aspect of Cortes’ conquest of Mexico. Overall, the use of infantry, cavalry, and allies seemed to be too much for the Aztecs. The tactical organization of the Aztec military was much different than that of the Spanish. The Aztec forces were comprised of every able man, who had little option, as opposed to the Spanish forces comprised of volunteers. Their forces were divided into four units of four hundred men, commanded by a councilor of the emperor. Most of these troops were low class commoners. There were also units of elite soldier fraternities, such as the Eagle and the Jaguar, that provided increased military skill to the Aztec army. Typically, Aztec forces would use open formations and attempt to overcome their foe using flanking tactics (Daniel 120). The Aztecs and their fortified cities were also not used to siege warfare or the use of cannons. â€Å"European cities had over this time adapted their construction, supplies and defenses to the possibility of a siege. Moreover , at the time the Spaniards were departing from America, European fortifications were going through a rapid redesign because of the challenge presented by the invention of cannon. In Tenochtitlan, however, Cortes found a people who had never even conceived of European-style siege warfare, let alone constructed defenses against it (Clendinenn, 56). † The Aztec use of open formations and inability to defend against cavalry attacks led to a disadvantage on the battleground. The Spanish army’s closed sword-wielding formations were able to hold up well against the Aztecs, often breaking through their lines. The cavalry, time and time again, were able to break up the Aztec formations, causing them to retreat. An example of the overpowering Spanish army tactics was highlighted by the Battle of Otumba. Here, a large Aztec army confronted exhausted Spanish forces. Cortes ordered his cavalry to attack the military leaders and the Aztec army’s flanks, breaking through their lines and causing confusion. The Spanish infantrymen engaged the Aztec foot soldiers, continuing to attack as the Aztec retreated. These tactics of Cortes and his men proved to too much even large Aztec force. Aside from military tactics, the military technologies utilized by the Spanish army were far more superior to the weapons of the Aztecs. Europeans were much more advanced in terms of weaponry, using weapons of steel and iron against the Aztec’s wood and stone. As the Aztecs considered kills with long-distance weapons to shameful, their arrows and darts were only meant to injure their opponents. Aztec warriors carried wooden arrows, knives of flint stone and wooden clubs embedded with flakes of obsidian, a form of volcanic glass (Windschuttle, 45). † These clubs with stone tips were the most effective weapons carried by the Aztecs. Spanish soldiers on the other hand carried â€Å"cutlasses, lances, arrowheads and armor all forged from iron and steel, plus hand guns, crossbows, and cannons (Windschuttle, 1997-45). Their lances and cutlasses were much more efficient in hand-to-hand combat, with the ability to kill opponents with one strike. The Spanish also brought with them armored cavalry, cannons, crossbows, brigantines (ships), and handguns. In the second siege of Tenochtitlan, the three brigantines lay waste to Aztec canoes fighting in defense of the city. The Aztec military was seemingly outmatched and did not intimidate the invaders in the least. â€Å"Spanish soldiers, in fact, found Aztec weapons so inconsequential that they abandoned their own heavy metal armor in favor of quilted cotton (Windschuttle, 55). The Spanish weaponry was too much for the outdated weapons of the Aztecs to have a chance. One historian, Inga Clendinnen, argued that the biggest Aztec disadvantage was how they viewed military confrontations. As they did with the Spanish, the Aztecs would send food and gifts to an enemy viewed as inferior. The Aztecs felt that war and religion were interconnected. The Aztecs preferred hand-to-hand combat with the intention of using captives for sacrifices to the gods. They were opposed to killing opponents from a distance and viewed surprise ambushing as an unthinkable military tactic. The Spanish army, however, cherished their long-ranged weapons, such as their muskets and crossbows. To make matters worse, Aztec warriors considered being killed by a long-distance weapon as an unworthy death. â€Å"Spaniards valued their crossbows and muskets for their capacity to pick off selected enemies well behind the line of engagement: as snipers, as we would say. The psychological demoralization attending those sudden, trivializing deaths of great men painted for war, but not yet engaged in combat, must have been formidable (Clendinnen, 80)† Cortes also launched numerous attacks in the orning, known as dawn raids, charging on unsuspecting villages and slaughtering men, women, and children. Cortes and the Spanish army learned to take advantage of the Aztecs’ religious military tactics. Spanish soldiers would pretend to retreat, tempting Aztec troops to pursue chases in the hopes of acquiring sacrificial captives. Cortes would then simultaneously have his troops turn around and slaughter the unsuspecting Aztecs (Windschuttle, 52-53). Cortes states that â€Å"Sometimes, as we were thus withdrawing and they pursued us so eagerly, the horsemen would pretend to be fleeing, and then suddenly would turn on the,; we always took a dozen or so of the boldest. By these means and by the ambushed which we set for them, they were always much hurt; and certainly it was a remarkable sight for even when they well knew the harm they would receive from us as we withdrew, they still pursued us until we had left the city (Clendinenn, 80). † The Spanish used siege warfare to ultimately bring down Tenochtitlan. They constricted its perimeter, forcing other tribes to join them against the Aztecs, and cutting off supplies to the Tenochtitlan’s inhabitants. â€Å"Siege was the quintessential European strategy: an economical design to exert maximum pressure on whole populations with active engagement, delivering control over people and place at least cost (Clendinenn, 83). † Aztecs detested this form of warfare, preferring the more honorable hand-to-hand combat. The Spanish, however, would avoid this type of warfare, sticking together in tight formations and using long-distance weapons and artillery. In the end, despite being heavily outnumbered, outgunned, and malnourished the Aztecs followed their prideful ways and refused to surrender. â€Å"Again they encountered ghostly figures, of women and gaunt children, and saw the warriors still stationed on the rooftops, but silent now, and unarmed, close-wrapped in their cloaks. And still the fruitless pretense at negotiation, the dumb, obdurate resistance (Clendinnen, 91). † Here Cortes seems to be dumbfounded by the resilience of the seemingly defeated Aztecs. In the coming day, Cortes and his army killed twelve thousand more Tenochtitlan inhabitants. Cortes again tried to get them to surrender. â€Å"I said many things to persuade them to surrender but all to no avail, although we showed them more signs of peace that have ever been shown to a vanquished people for we, by the grade of our Lord, were now the victors (Clendinnen, 91). † After two more days of Aztec refusal, Cortes released their native ally forces, which mercilessly murdered â€Å"forty-thousand† more Aztec civilians. Between the 15th and 16th centuries, the Aztec empire had been a thriving empire with far-reaching influence throughout Mexico. The eventual demise befalling them would go blindly unknown as Hernan Cortes and his army of Spanish Conquistadors explored Mexico. Within two years of seeing Tenochtitlan and meeting its emperor Moctezuma II, the Spanish forces of roughly five hundred men had destroyed the Aztec city and killed off most of inhabitants. There are many reasons that contributed to this extremely unlikely scenario. Moctezuma made the first blunder by accepting the invaders as foreign ambassadors and basically allowing them to roam freely around the city. His eventual kidnapping at the hands of the Spanish seemed to be the beginning of the end. After the initial siege of Tenochtitlan was unsuccessful, the Spanish were able to recuperate in a neighboring city of Texococo. Preying on weak ties between Technotitlan and the cities it cruelly and authoritatively ruled over, Cortes was able to combine a native ally army. In conjunction with the Spaniards’ advanced weaponry and military strategy, and using the poor religious-backed military tactics of the Aztecs to their advantage, the Aztecs fell within a year. The defeat of the Aztecs seemingly opened the door to European colonization of the Americas and the further destruction of the continents’ natives.

John Locke †Mind Essay

Hume and Locke’s conflicting views on the existence of personal identity stem from a fundamental disagreement in regard to memory. According to Hume we have an impermanent personal identity as a result of our constantly changing stream of perceptions. These mental experiences are usually triggered by impressions, or perceptions that involve a sense experience. These constantly changing streams of perception form the false identity. On the other hand John Locke proposes this concept that  says X has identity if the ideas of X cause an observer to have of x are the same at different times. The best capable observer is X themself, as they are there for every moment. For Locke all that is needed for personal identity is mental identity. Both these ideas of personal identity are intertwined with each respected philosopher’s views on memory. According to Hume, memory is unreliable. He believes projectivism tricks us into forming memories. This is true because Hume also says we can’t remember everything, but we project as if we do. The reason he imposes this is because he believes it causes us to assume we are the same in our memories as we are now. Hume says our memories are triggered by ideas, or perceptions caused by thinking about an impression, instead of actually experiencing it. These memories at best resemble one another, which means we confuse similar but different impressions of ourselves for an impression of a single unchanging self. Moreover, Hume says we do not have the same ideas as we do now and do in the past. As a result memory gives us false identity with what it remembers. With this, the nature of the human self is derived from these mental experiences. Although Hume maintains that personal identity is falsely assumed by humans, the ideas that arise from our memories are what forms one’s identity. The end result of personal identity is that individuals have a false sense of identity, but that this false sense of identity is what gives them their individuality. This whole process is reliant upon memory; hence memory is crucial in the development of the false self and individuality. Contrary to Hume, Locke believes memory is reliable. He insists that we are able to genuinely recall the same memories. Similarly to Hume, Locke agrees we don’t remember everything. Although he shares this belief, he feels what we do remember is enough. He continues this assertion as he points out we don’t remember everything accurately but we remember enough accurately. In doing this, we are able to accurately recall past ideas and compare them with present ones. This is how he reaches his point that memory is reliable. Since  our memories are reliable, our ideas in the past and the present can genuinely be the same. For Locke, the nature of the human self is formed through this process of linking old memories to new memories to create similarities. Like Hume, individuality is obtained when this process is complete and with it comes awareness of one’s self through time. While Hume and Locke have very differentiating opinions on the conception of personal identity relative to memory, they both agree that the end result will be a unique individual.

Wanted Chaperon by Wilfrido Ma. Guerrero - 5032 Words

Drama : WANTED: A CHAPERON Wilfrido Ma. Guerrero To the memory of Amalia B. Reyes First Performance: The Filipino Players, under the author’s direction, at St. Cecilia’s Hall, November 21, 1940 CHARACTERS: DON FRANCISCO (the father) DOÑA PETRA (the mother) NENA (their daughter) ROBERTING (their son) DOÑA DOLORES FRED (her son) FRANCISCO (the servant) PABLO (the mayordomo) TIME : One Sunday morning, at about eleven. SCENE: The living-room. Simply furnished. A window on the right. At the rear, a corridor. A door on the left Sofa, chairs, etc. at the discretion of the director. When the curtain rises, DON FRANCISCO, about sixty, is seen sitting on the sofa, smoking a cigar He wears a nice-looking lounging robe. Presently†¦show more content†¦No, he breaks only my plates? (FRANCISCO, the servant, enters. He is a dark, tall, thin boy. He looks foolish and is. He has his mouth open all the time.) SERVANT. Opo, senora. PETRA. Did you make that sign I told you? SERVANT. The one you told me to make? PETRA. (Emphatically). Of course! SERVANT. The one you told me to write: Wanted: a Muchacho? PETRA. (irritated). Yes, Don Francisco! FRANCISCO. Ha? PETRA. Im talking to the servant. Well, did you do it? SERVANT. No, senora. I didnt make it yet. PETRA. And why not? SERVANT. I forgot how it should be worded. I suddenly remember now., PETRA. Que estupido! Hala, go out and make it immediately! (SERVANT goes out.) FRANCISCO. Wheres Nena? PETRA. Asleep in her room. FRANCISCO. At this time? Its eleven oclock. PETRA Anyhow its Sunday. FRANCISCO. Has she heard Mass? PETRA. I suppose she did at four FRANCISCO, And so Nena went to the party last night without a chaperon? PETRA. It was the first time. FRANCISCO. I hope nothing happened. PETRA. What could have happened? We discussed this already yesterday. FRANCISCO. Yes, I know, but imagine a Filipino girl going to a party without a chaperon. PETRA. After all, she didnt go out with Fred alone. She went with her friends, Lolita and Luding. FRANCISCO. Yes, those two girls, since they arrived from abroad, theyve been trying to teach our daughter all the wrong things they learned from those places. PETRA. Wrong things? Ay,